Edition for Growing Brazilian Mobile TV Market
Samsung Selects Browser for Its First 1-Seg Interactive Service Handset Models Available in Brazil
- Fonte: Grupos do Google
TV Digital e Convergência
In addition, Samsung has selected NetFront Browser DTV Profile Ginga Edition for use with its first two 1-seg interactive service mobile handset models, the Star Lite TV (GT-I6230KLZTO) and StarTV (GT-16220ZRZTO), which are currently available from three of the four major mobile operators in Brazil. Samsung plans to make the browser available to users of these handsets via software download.
The ISDB-Tb standard is based on the Japanese digital TV standard, ISDB, and includes advances in audio and video encoding, higher presentation rates and Ginga-NCL (specified by SBTVD Forum). The middleware layer enables interactive services, while maintaining the hallmark ISDB characteristics of robustness and efficiency. ACCESS leveraged its market leadership and experience developing browser solutions for the ISDB and 1-seg standards in Japan to develop NetFront Browser DTV Profile Ginga Edition. The ISDB-Tb standard has been adopted by 11 of the 12 South American countries including, Argentina, Chile, Venezuela and Peru. This broad adoption opens the door to ISDB-Tb 1-seg interactive services throughout most of the continent.
“The mobile TV market continues to rapidly evolve through the convergence of the media, mobile communications, Internet services and consumer electronics industries,” said Mark Beccue, ABI Research. “With an extensive base of mobile phone users and one of the world’s largest TV viewing audiences, Brazil has enormous potential for successful mobile TV deployments. Mobile TV users in the Latin American region will reach 47 million by 2015, with Brazil leading within the region. This will further benefit this partnership between ACCESS and Samsung.”
“ACCESS is recognized as a key technology driver in the global mobile software industry with a proven track record of delivering 1-seg solutions for mobile TV-capable handsets in Japan,” said Yongsung Jang, Vice President of Latin America R&D Group, Samsung. “We have partnered with ACCESS for several years now developing handsets that are compatible with Brazil’s 1-seg interactive services, and we’re pleased to now be able to bring ACCESS’ NetFront Browser to our 1-seg handsets. NetFront Browser will provide our 1-seg handset users with a richer mobile TV experience that includes advanced interactivity and functionality. We look forward to working with ACCESS to help support the growth of 1-seg services in Brazil.” Driving the continued success of the NetFront Browser is the ability of the browser to be customized for a wide range of specialized handsets designed to address the specific interests and needs of users and service providers on a global scale.
“We have been working closely with Samsung since 2008 to develop products that support the Brazilian SBTVD 1-seg standard, and in 2010, our two companies jointly developed prototypes for trials broadcasting the 2010 Soccer World Cup,” said Tomihisa Kamada, president and CEO, ACCESS. “We are delighted that Samsung has selected NetFront Browser for their 1-seg handsets to provide Brazilian mobile phone users with an enhanced, interactive mobile TV experience. We will continue helping global handset manufacturers to develop and provide advanced handsets for Brazil’s 1-seg mobile TV services, and we are committed to promoting 1-seg services throughout South America.”
Brazil will host future international events such as the FIFA World Cup in 2014 and the Olympics in 2016, which are expected to further accelerate the country’s economic growth. ACCESS will continuously focus on expanding its business in Brazil.
ACCESS’ NetFront Browser DTV Profile Ginga Edition will be demonstrated in ACCESS’ booth (CY23, Hall 3) at Mobile World Congress 2011 in Barcelona, Spain, from today until February 17th.
LG to demonstrate ‘Glasses Free’ 3D via ATSC Mobile DTV at NAB2011 Monday, April 11th, 2011 *LG Electronics Shows Expansive Capabilities of Mobile Digital TV, Demonstrating ‘Tweet-TV’ Social Networking, Electronic Coupons, ‘Glasses Free’ 3D; Prototype Displays, Smartphones Highlight Flexibility of Mobile DTV Standard*
LAS VEGAS — As mobile digital television broadcasts ramp up this year, the television receiver of the future will fit in the palm of your hand and do much more than just deliver breaking news, weather alerts, and favorite
shows. In fact, the very digital TV broadcasting system used to deliver today’s information and entertainment programming to mobile devices can also deliver up-to-the second social networking updates, engaging three-dimensional (3D) telecasts, and electronic coupons that would help eliminate the need to clip or print out coupons.
The first mobile digital TV that displays 3D images broadcast via the ATSC Mobile DTV Standard is being demonstrated by LG Electronics at the 2011 NAB Show here this week. The prototype 7-inch receiver is designed with auto-stereoscopic capability that eliminates the need for special viewing glasses to see stunning 3D TV images.
LG also will show an innovative social network services application for the first time. Viewers engaged with Tweet-TV would be able to interact with program content and submit their comments on programs. The broadcaster consolidates the real-time comments and transmits those short messages with the video and audio, enabling a transparent conversational overlay. The application enables viewers to carry on an open discussion of program content or reply to questions that could be part of an audience quiz. In addition, to show how local TV broadcasters can now offer more than just linear TV channels, LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons or “real-time” data reception with applications like Tweet-TV. “The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and applications like Tweet-TV and Electronic Coupons.” The demonstrations are made possible through a cooperative effort with Harris Corporation, which has developed the necessary MDTV transmission equipment, and local DTV broadcasters KLAS-TV, 8 News NOW in Las Vegas. Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for all three of the innovative applications for ATSC MDTV.
Tweet-TV with Mobile DTV
In collaboration with Roundbox, LG is demonstrating the new “Tweet-TV” mobile DTV application that will allow viewer “tweets” to be displayed interactively on a mobile DTV receiver while a program is airing. A Harris MDTV transmitter will deliver viewer tweets that are received as data files and displayed in a transparent panel over a portion of the LG mobile DTV screen, a prototype version of an LG Android smartphone.Glasses-Free 3D Mobile DTV
In the Las Vegas demonstration, the 3D signals are being internally transmitted at the Convention Center to receivers throughout the North Hall. Receiving the signal is LG’s prototype receiver built around the LG2161demodulator chip and LG-exclusive 3D formatting circuitry that combines the side-by-side left and right images for seamless viewing without the need for 3D eyewear commonly used for 3D TVs.
The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen. With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an attractive digital photo frame when not being used as a Mobile DTV receiver.
Electronic Coupons from your Smartphone
Non-real time services such as electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S. KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during CES.The smartphone prototype for both the Electronic Coupon and Tweet-TV demonstrations is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry. Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2″ HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.
Nenhum comentário:
Postar um comentário